Sophia the Robot

With a basic understanding of code and how batches of programming can call actions to appear within a website and a knoweledge that all data is in fact networked and recorded.  It is somewhat of a natural digital evolution to have AI as impressive as Sophia. 

In fact, it seems that while we live in a world of digital communications it is surprising how the majority of the population remains unaware of the actual process that is involved behind the devices they now carry.

When you realise that all digital data is captured and leaves a footprint on the world wide web (yes even if you dont complete that shopping cart purchase), or navigate away from a page.  It would seem we live in a digital world that is capturing the human psych on a massive scale that was never before accessable.

The consumer trust that exists in Social Media, Computers (because of course you have an antivirus) and digital technology seems to be at an all time high.   We happily enter our banking details, contact information, link ourselves to every contact we have ever known and more.


True Artificial Intelligence, involves a program evolving and coding itself and creating new data that was not previously available.

If you think of Sophia as a computer program (because thats what it is) then understand that this program has been written to access data from the world wide web.

Its language capability is similiar to Googles Siri.

Lets for now concentrate on the programming and language capability.   We are told online by Sophia makers, that the robot/program is designed to retrieve information from code they have imputed as well as from its access to the world wide web.  We are also told that some of their other devices like Einstein the affordable knoweldgebase toy available for approx £100, also learns… most importantly it is linked. (Like a network).

If you can still follow my logic, Sophia the robot is an impressive bit of code that involves linking data to the web, networking other programs (Einstein) and presenting itself in a carefully packaged unassuming female form.

Is Sophia true AI?

What is artificial intelligence?  Wikipedia says:

Artificial intelligence is intelligence displayed by machines, in contrast with the natural intelligence displayed by humans and other animals.

Does Sophia display natural intelligence?

Although I am no expert, true AI would mean the Robot would need to create someting out of nothing.   If the program is relying on data to be imputed (whether through conversation or manual programming) and if the data is retreived  by information that already exists (ie. the www).  How can we say this is true AI?

However, if you compare AI to the learning in humans.  We require “data”  to learn ourselves.  We learn by watching, doing, being taught, research etc.   Since programs like Sophia can learn this data quicker  the ability for her intelligence could in fact superseed that of humans.

I will personally watch this topic with interest.




Image is everything

You may have a great platform for your website, but if your images take too long to load or don’t appear clear on any device then you have a problem.

Before you choose your images you need to determine who your customers are.  This can be done by using surveys, software and analytics.


One of the best ways to test your market is to conduct surveys as to who your customers actually are.  To take their temperature as it were, you not only need a reliable database of customers (asks us about a CRM).  But you also need a test market who will respond to your questions in an honest and upfront manner.  Being careful not to send too many, we suggest adding things like product reviews, email surveys or even contests and surveys within your website that will help to engage and capture data that is useful for furture marketing.


Using software to capture data is a useful marketing tool that will help you as a business to not only custom tailor your marketing but also to choose content like images that appeals to your customer.  For instance, if your a holiday letting company with the majority of customers who are retired, you may prefer to use images that represent that demographic.   However,  first you need to determine if your customer prefers websites that have neutral travel based images or images that appeal emotionally.   The other thing to consider is are you selling the area, the cottage or the experience.     Using software like: Crazy Egg with help you look at various aspects of your customer journey through your exsiting website, allowing you to make informed decisions about image.


Google makes it easy for business to learn about their customers with Google Analytics.   By looking at the analytics of your website, you can also choose images that are more likely to appeal to your customer demographic.  Google Analytics allows you to view where your customers live, what type of software they use to browse the internet, what type of device they use, which pages they visit and how often they visit each page, and best of all how many visits result in contact with you the business owner.

Obviously there is far more involved with the three items we have listed above, and many more ways in which it can be applied.  But it is a great intrduction to help you select your images wisely.

Within the Google Business consol you can also set up numerous tools to help you tweek, monitor and grow your website.  Read more about this here


Remember  that in sales first impressions count.  The aged old saying that you only have 60 seconds to make a lasting impression could never be more true when it comes to websites.  In a digital age of mobile phones, tablets and rapid yet knowledgeable consumers, your website is one of the best marketing investments you could make.